What is related content?

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FreshNotes' Related Content Engine automatically identifies products or articles that are similar or complementary to the content of each webpage.

For book publishers, we recommend books within a publisher's catalog that relate to each book.

For news publishers, we recommend articles within a publisher's website that relate to each article.

Why is it important to present related content?

• Increased advertising revenue or product sales. Engaging users with relevant products and articles will result in increased product sales or extended site visits that result in more advertising impressions.
• More satisfying user experience. Suggesting relevant content efficiently delivers desired information to site visitors, resulting in a more satisfying user experience and higher return traffic.
• Better retention of deep linked traffic. If your site is like most of our clients, you likely find that a meaningful amount of your site traffic enters your site from a page that is not your homepage. In order to engage this deep linked traffic, it is important to expose more of your site's valuable information on each content page.

Why Search? Discover! Searching for products or articles is much more work than effortlessly discoving desired content. The easier you make it for users to consume your content, the more likely they are to purchase a product or extend their visit.

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